Friday, November 29, 2013

The Goal by Eliyahu M. Goldratt and Jeff Cox

Genre: Business/Fiction
Date of Publication: 1984 (No specific date could be found.)
Memorable quotation:  “If I were to just tell you the answers I know, all you would get is an earful of advice.  But if you discover the answers for yourself, then you own those answers.  They’ll be yours to keep, and you’ll believe in them so much more because you found them yourself.” (pg. 269)                                
If you liked these, you’ll like this: Who Moved My Cheese by Spencer Johnson and The Celestine Prophecy by James Redfield                                          
Lasting Impression:  This is a must read for anyone interested in/involved with economics, business, or management for the business strategies that are discussed. For everyone else, the growth and problems of Al Rogo are things that anyone can relate to.
Storyline: A
Pace of Story: B+
Characters: A
Ending: A+
Overall Grade: A
   

I recently changed careers and started a new job, in advertising (Hooray!) so my new boss recommended I read this novel to understand more about the business and how to succeed, so although this wouldn’t have been my first choice of a novel, I definitely gained perspective from it.
Here’s the premise: What would you do if your manager told you one morning that your division of a manufacturing plant has not been making money for so long time that if things didn’t pick up in three months time, your division will be shut down?  This is the situation Al Rogo is faced with, and if that isn’t hard enough to deal with, his marriage is crumbling as well.  With the help of his old physics teacher, Jonah, Rogo begins a journey of not only a re-evaluation of everything he thought he knew about business but also how to manage his time better with his family.
The book focuses on the ideas of throughput, bottlenecks, and ROI (just to name a few) and for those who feel daunted by those terms (like I did), Goldratt writes in a way that is easy to understand, even though at times I was bored by the amount of business terminology used in certain scenarios.
What annoyed me the most about the novel was how it was described on the jacket. It was stated that this would be a “thriller” and it was a “compulsive” read. For a reader like me, these words made me think of Dan Brown’s The Da Vinci Code (maybe for business people, this is a thriller) but when I read it, I had to push myself at times to get through the sections that went deep into the ethics of business.

When I was done with the book, my boss asked me what I got out of it, and I told him some of the terms I remembered and how the goal of The Goal is to make money. He nodded in agreement with everything I said but stated when I was done, “Einstein.  Albert Einstein said a very important quotation that Rogo followed unknowingly and I want you to remember it. If you do, you will be successful here.  The quote is, ‘I don’t need to know everything; I just to know where to find it when I need it.’ ” 
That's exactly what Rogo did; when he didn’t know the answer, he went to Jonah for help and soon realized that the goal of any business is what the book said, to make money, but it really is more than that. The goal is to admit you can't know everything so it is important to have the resources that can lead you to the answer.

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